Studio & Entrepreneurship – Week 12: Proposal – Developing Ideas & Designs for Launch of Authorial Artefact

Week 12 Lecture & Resources New York Public Library – “Insta Novels” The case study on New York city’s public library was really striking – in part because the library is obviously not for profit, so they aren’t quite “selling” anything, but rather attempting to promote reading books, under their self-described remit of encouraging lifelong… Continue reading Studio & Entrepreneurship – Week 12: Proposal – Developing Ideas & Designs for Launch of Authorial Artefact

Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

Week 11 Lecture & Resources Thoughts on Resources & Lecture Market Research Hotjar I read an article from Hotjar (shared by Alice Wheal on the Ideas Wall) on a lean approach to conducting market research, which briefly explained the 4 most common methods of gathering data, in addition to the pros & cons of each:… Continue reading Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

Contemporary Practice – Week 4: The Self & Identity

Week 4 Lecture After watching the guest lecture this week, I found a Ted Talk about the infamous Rorschach inkblot test and how it works: I also discovered an interesting podcast which touched on the topic of how the Rorschach perception test, used in psychology, has an overlap with the dawning of Abstract Art. German… Continue reading Contemporary Practice – Week 4: The Self & Identity

Contemporary Practice – Week 2: Industry Today

Workshop Challenge Part 1: Design Practice Leith Agency – leith.co.uk The Leith Agency is based at Commercial Quay in Leith, an area of Edinburgh, Scotland, which is a hotbed of creative agencies and design studios. Their motto is “bold ideas that work” and they employ around 110 people, with steady growth since they began in… Continue reading Contemporary Practice – Week 2: Industry Today