Application & Interactions – Week 7: Positioning and Trends

Week 7 Lecture & Resources Trend Research Asos – Visual Search Tool The online fashion retailer Asos introduced an innovative feature to their smartphone ecommerce app in 2018 – effectively a reverse-image search tool, which allows users to upload a photograph or image of clothing and utilises AI technology to analyse the image. This data,… Continue reading Application & Interactions – Week 7: Positioning and Trends