Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

Week 11 Lecture & Resources Thoughts on Resources & Lecture Market Research Hotjar I read an article from Hotjar (shared by Alice Wheal on the Ideas Wall) on a lean approach to conducting market research, which briefly explained the 4 most common methods of gathering data, in addition to the pros & cons of each:… Continue reading Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea