Studio & Entrepreneurship – Week 12: Proposal – Developing Ideas & Designs for Launch of Authorial Artefact

Week 12 Lecture & Resources New York Public Library – “Insta Novels” The case study on New York city’s public library was really striking – in part because the library is obviously not for profit, so they aren’t quite “selling” anything, but rather attempting to promote reading books, under their self-described remit of encouraging lifelong… Continue reading Studio & Entrepreneurship – Week 12: Proposal – Developing Ideas & Designs for Launch of Authorial Artefact

Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

Week 11 Lecture & Resources Thoughts on Resources & Lecture Market Research Hotjar I read an article from Hotjar (shared by Alice Wheal on the Ideas Wall) on a lean approach to conducting market research, which briefly explained the 4 most common methods of gathering data, in addition to the pros & cons of each:… Continue reading Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

Contemporary Practice – Week 2: Industry Today

Workshop Challenge Part 1: Design Practice Leith Agency – leith.co.uk The Leith Agency is based at Commercial Quay in Leith, an area of Edinburgh, Scotland, which is a hotbed of creative agencies and design studios. Their motto is “bold ideas that work” and they employ around 110 people, with steady growth since they began in… Continue reading Contemporary Practice – Week 2: Industry Today

Contemporary Practice – Week 1: Introduction

Workshop Challenge Who are you? My name is Cat McLaughlin. I was born in Scotland but I spent time living overseas in Europe growing up, which has shaped me and broadened my horizons. Being exposed to different cultures and learning new languages at a young age had a massive impact on how I view the… Continue reading Contemporary Practice – Week 1: Introduction