Studio & Entrepreneurship – Week 12: Proposal – Developing Ideas & Designs for Launch of Authorial Artefact

Week 12 Lecture & Resources New York Public Library – “Insta Novels” The case study on New York city’s public library was really striking – in part because the library is obviously not for profit, so they aren’t quite “selling” anything, but rather attempting to promote reading books, under their self-described remit of encouraging lifelong… Continue reading Studio & Entrepreneurship – Week 12: Proposal – Developing Ideas & Designs for Launch of Authorial Artefact

Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

Week 11 Lecture & Resources Thoughts on Resources & Lecture Market Research Hotjar I read an article from Hotjar (shared by Alice Wheal on the Ideas Wall) on a lean approach to conducting market research, which briefly explained the 4 most common methods of gathering data, in addition to the pros & cons of each:… Continue reading Studio & Entrepreneurship – Week 11: Market Research – Revealing Gaps, Targets & Audiences for a New Product or Service Idea

History & Futures – Week 4: Projecting a new perspective

Thoughts on Week 4 Lecture & Resources The Bomb Sight project, when described, sounds like an interesting historical census of the locations of the bombs that struck London during the 1940-1941 Blitz, but it’s when you see the data presented in a visual way that you really get a sense of the vast number –… Continue reading History & Futures – Week 4: Projecting a new perspective

Contemporary Practice – Week 1: Introduction

Workshop Challenge Who are you? My name is Cat McLaughlin. I was born in Scotland but I spent time living overseas in Europe growing up, which has shaped me and broadened my horizons. Being exposed to different cultures and learning new languages at a young age had a massive impact on how I view the… Continue reading Contemporary Practice – Week 1: Introduction