Application & Interactions – Week 6: Brief & Strategy

Week 6 Lecture & Resources


Research

Tate Modern: Tate Lates (in partnership with Uniqlo)

In 2016, for the relaunch of the Tate Modern in London, the gallery teamed up with fashion brand Uniqlo to celebrate the opening weekend. This resulted in an ongoing series of “Tate Lates” – a programme of regular, free, monthly late-night events to encourage engagement with younger audiences.

These events, intended to celebrate the city’s creativity, have included artist workshops, talks, film screenings and live music. During the pandemic, the events have recently been adapted as online experiences to keep people inspired during periods of lockdown.



Workshop Challenge

Project Strategy


Project Plan


Presentation


Reflection on the week


References

Glug. 2018. Katee Hui. Available at: https://glugevents.com/watch/2019/katee-hui [accessed 20/11/2021]

Tate. ‘Uniqlo Tate Lates.’ Available at https://www.tate.org.uk/about-us/projects/uniqlo-tate-lates [accessed 29/10/2021]

Tate. ‘Uniqlo Tate Lates: Night In.’ Available at https://www.tate.org.uk/whats-on/tate-modern/online-event/late/uniqlo-tate-lates-night-in [accessed 29/10/2021]